The Business Advantage of Custom Spice Blends- Partnering with Surya Masale

Flavor is the key selling factor in food retail, restaurants, and the FMCG industries. In an industry filled with generic products, what makes your brand unique? 

Customized spice blends are a tactical approach to building signature flavours, reducing production time, and creating ultimate customer loyalty.

At Surya Masale, we offer private-label, custom spice blends that add value for the customer. With over 40 years of experience, certified quality systems, and knowledge of spices, we will work with you to make your culinary ideas a reality.

Why Custom Spice Blends Are a Game-Changer for Businesses?

When you create your signature spice blend, you’re not just blending flavors; you’re establishing a brand identity. Here are a few reasons why businesses in a variety of industries are using custom blends: 

• Brand Differentiation- Unique flavors make it harder for competitors to replicate, helping you stand out as a brand.
• Consistent Quality- Professionally blended spices guarantee the same flavor and aroma every time.
• Faster Time-to-Market- With a partner who is an expert in this, you can materialize your ideas and market your products faster than ever.
• Cost Efficiency- You can minimize wastage with optimized blends and reduce the handling costs of each ingredient.
• Regulatory Compliance- Certified manufacturers can help with safety, labelling, and documentation.
• Scalable Supply- Increase your production capacity without a large capital investment.

The Surya Masale Advantage

Surya Masale was founded in 1984 and has developed into a trusted name in the spice industry, known for purity, innovation, and reliability. Here are some of the differentiators that make us a preferred supplier for B2B spice solutions:

• Proven History- More than 40 years of experience in sourcing, processing, packing, and blending spices.
• Broad Product Line- We offer pure ground spices, complex masala blends, pastes, pickles, and more.
• Quality Emphasis- Our products are free from added colors and preservatives. We follow proper cleaning, grading, and packing processes.
• Food Safety Credentials- Our products are FSSAI-approved, ISO-accredited, and manufactured in HACCP-compliant facilities.
• B2B Service- Designated business contact channels for quotes, samples, and project planning.

How We Create Your Custom Spice Blend- Our Process

• Initial Consultation: The process begins with fully understanding your brand, target market, flavors, ingredient preferences, pack sizes, and budget. If necessary, NDAs can be signed.
• Research & Development: Our R&D team creates several blends as per your request using high-quality, traceable ingredients. Samples of the new blends are produced, tasted, and tweaked as required.
• Compliance & Labeling: We ensure that your product meets FSSAI and other relevant compliance requirements, such as proper labeling, nutritional information, and allergen information.
• Shelf-Life and Quality Testing: All blends undergo moisture, microbial, and stability testing to ensure the food remains safe and stable over time.
• Pilot Production: Once the blend is approved, we produce a small-scale commercial batch while maintaining strict quality control measures.
• Packaging Solutions: You can get these in bulk packs (25-50 kg), retail-ready pouches, or jars at retail prices. We also offer options that work across different sales and distribution channels you choose.
• Logistics and Reorders: Our supply chain ensures on-time delivery. Additionally, we can easily increase production as your demand grows.

Turning Flavor into Profit

Custom spice blends are more than an ingredient. They are a marketing tool. Our spice blends are used to:

• Create signature dishes in restaurants that are unique to that place.
• Launch limited-edition blends for festivals or seasonal promotions.
• Order gift packs or recipe kits for retail and eCommerce.
• Build customer loyalty through a unique, consistent taste experience. 

We at Surya Masale craft your blend to taste amazing, and support your brand story and sales strategy.

Industries We Serve

Our custom blending services are ideal for:

• Restaurants and foodservice chains
• Packaged food manufacturers
• eCommerce brands and gourmet food stores
• Exporters of Indian spices
• Meal kit and subscription box companies

Partner with Surya Masale Today!

If you are new to the spice business and are launching your first private-label spice range or are an established brand looking to innovate, partner with us at Surya Masale and make your vision a reality.